CEO Mally Bitzur-Parnes on Tefen’s 40 years in business

This year, Israeli management consulting firm Tefen is celebrating 40 years in business. Owner and chief executive officer Mally Bitzur-Parnes reflects on the firm’s development during the pandemic and its ambitions going forward.

Founded in Tel Aviv in 1982, Tefen today has 200 employees, 150 of which are based in Israel and 50 based outside the country (including a team in the UAE). The consulting firm provides consulting and optimisation services to a myriad of major companies in the region across sectors, including aviation, healthcare, energy, infrastructure and high-tech.